Google Ads

One month: SAR 15.1K in cost against SAR 288K in conversion value at a 3.69% click-through rate. Google returns numbers like this when the demand already exists before you pay — people are searching the product by name. That is not clever targeting, it is the right channel choice.

Sixteen months on one screen: SAR 22.4K in cost against SAR 167K in sales. The chart shows the seasonality plainly — some months go to zero. An account judged on a single month is judged wrong, and this is exactly the picture that shows why.

1.57M impressions at an average cost per click of SAR 0.32, SAR 18.9K in cost against SAR 135.1K in conversion value. Notice the line stays flat for months before it moves — that period is negative-keyword cleanup and catalogue feed work, and that work is why a click costs 32 halalas.

SAR 24.6K in cost against SAR 480K in conversion value at a 3.39% click-through rate. The highest return in this whole set, and it is Google rather than Meta — because this account was selling to people already searching for it. Channel choice before campaign optimisation.

A smaller month: SAR 4.6K in cost against SAR 28.4K in conversion value, 121K impressions, clicks at SAR 0.32. The small account sits beside the large one deliberately — the same method works on a small budget, and the difference is scale, not approach.

The comparison that matters: same account, Search against Performance Max. Search produced 223 purchases on SAR 11,496 at a 6.17% interaction rate, and a second search campaign hit 22.07%. Performance Max produced 34 purchases on SAR 3,010 at 1.75% from 894K impressions. Volume of impressions is not an achievement.