From execution to growth leadership.

My career began in content in 2020 and expanded into acquisition, performance analysis, team leadership and operational systems. Each stage connected marketing decisions more closely to business outcomes.

1. Media Buying Team Leader

   Klixy·Jun 2026 — Present

   NOW+

   • Lead the media buying team across all active client accounts and campaigns, owning day-to-day operations and overall performance.
   • Monitor campaign KPIs — ROAS, CPA, CTR, CPM, conversion rate — against the client business objective, not platform vanity numbers.
   • Review media buying strategies and guide the team on targeting, creative testing, bidding and budget allocation.
   • Analyse campaign data to surface performance issues, scaling opportunities and wasted spend across accounts.
   • Mentor media buyers and support them through campaign troubleshooting.
   • Build internal systems and workflows that improve campaign monitoring, reporting and team visibility.

2. Media Buying Agent & New Hire Mentor

   Massar·Feb 2026 — Jun 2026

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   • Managed and optimised paid campaigns across multiple client accounts as part of the media buying team.
   • Monitored daily performance and analysed data to catch trends and optimisation opportunities early.
   • Executed optimisation across audience targeting, creative testing, placements and budget allocation.
   • Onboarded and mentored new hires on campaign workflows, metrics and optimisation principles.

3. Course Presenter — Digital Marketing & Media Buying

   The Advisor·2025 — Present

   NOW+

   • Deliver practical courses on media buying, campaign management, optimisation and marketing analytics.
   • Build structured educational content that turns real campaign work into applied material.
   • Coach learners on reading campaign data and making decisions from it.

4. Marketing Manager

   Promedia·Feb 2025 — Aug 2025

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   • Led the marketing department and built full-funnel strategies for multiple brands.
   • Managed ad budgets across Meta and Google Ads, focused on lifting ROI and lowering CPA.
   • Implemented tracking infrastructure with GA4, Meta Pixel and Conversion API for accurate attribution.
   • Oversaw content production, creative direction and social strategy across all channels.

5. Media Buying Specialist

   Shohrah Marketing Agency·Jul 2024 — Jan 2026

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   • Designed and executed performance-driven media buying strategies for agency clients.
   • Optimised ad placements and budget allocation to improve efficiency and cut acquisition cost.
   • Produced ongoing performance analysis and data-driven recommendations that protect client profitability.

6. Media Buyer

   Elixir Social Media Agency·Feb 2023 — Jul 2024

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   • Managed media buying across multiple platforms with a focus on cost efficiency.
   • Ran market research, audience segmentation and targeting strategy development.
   • Ran structured A/B tests on creatives, audiences and landing pages.
   • Supported media planning and campaign strategy from brief through execution and reporting.

7. Content Creator

   Arab Pro Creative Agency·Feb 2023 — Jun 2023

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   • Created and scheduled social content aligned to brand positioning and campaign objectives.
   • Wrote ad copy, captions and scripts tailored to different audience segments.
   • Worked with designers and videographers to produce campaign visuals.

8. SEO Content Writer — Freelance

   Mostaql·2020 — Present

   NOW+

   • Write optimised articles, product descriptions and landing page copy across multiple industries.
   • Run keyword research and apply on-page SEO to improve organic visibility.