Technical projects

Systems built for operational challenges.

Two tools built around operational needs: coordinating media buying teams and turning prospecting data into usable lead lists.

Media Buying ERP & Team Management System

Internal product — AI-assisted development 2025 — 2026
THE PROBLEM

Tasks and data spread across spreadsheets and conversations made accounts difficult to track. I built a system connecting team operations, campaigns and performance.

WHAT I BUILT
  • Designed and built a complete internal ERP to run media buying team operations, based on real agency requirements.
  • Developed modules for team management, campaign monitoring, performance tracking, task management and operational follow-up.
  • Used AI-assisted development workflows to turn business requirements into working software through build, test and debug cycles.
  • Result: clearer visibility into team performance and daily operational activity.
ERPAI-Assisted DevPerformance TrackingTask Management

Data Scraping & Lead Generation Tool

Automation project 2025 — 2026
THE PROBLEM

Collecting and structuring prospect data required repetitive manual work. I built a tool to organize public business data for research and follow-up.

WHAT I BUILT
  • Built an automated tool that collects and structures publicly available business data for prospecting.
  • Designed workflows that turn collected data into usable lead lists, cutting manual prospecting effort.
Data ScrapingWorkflow AutomationLead Generation
AI media production

Test the idea. Before production.

I use AI tools to prototype ads and test creative messages, helping direct production resources toward ideas worth developing.

Fully AI-generated ad

Made with no camera, no model and no location. The point was not saving production money — it was testing the angle before anyone paid for a shoot. Most angles fail, and only the one that wins deserves a production budget.

A second angle on the same product

The same product with a different message. This is what AI makes possible: three angles in a day instead of three weeks, and the audience decides which one is right rather than the meeting.

Short-form feed ad

Cut and framed for the feed: the first two seconds stop the scroll and the rest serves them. A beautiful long ad nobody finishes is not an ad.

Real ads that ran for clients.

Let’s identify your next growth opportunity.

Start with a free 15-minute conversation about your business and goals. If there is a fit, we agree the scope of a paid audit, then define the plan and follow-up.

WhatsAppyousefabdomedia@gmail.com