TikTok Ads
AD PLATFORMI use it as a testing lab before anything else. The cheapest place to learn which message works, then I move the winner to Meta with a bigger budget. Attribution is the weak link here and has to be handled with independent measurement.
Cheap reach and angle testing. Native-looking content beats polished production here, which makes the cost of testing an idea lower than anywhere else.
When you need precise attribution or your audience is over 45. The gap between platform and store numbers can reach 30%, so any decision built on platform numbers alone is a wrong decision.
The screenshots
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ROAS 6.08x410 completed payments at an average of SAR 241.12, totalling SAR 98,858. The important thing on this screen is the spread: campaigns at 5.05 sitting beside campaigns at 0.52. That is how TikTok works — you test cheaply, kill the losers fast, and move the winner to Meta with a bigger budget.
389K → 1,635The full TikTok funnel: 389,495 page views, 111,400 content views, 31,792 adds to cart, 33,362 checkouts initiated and 1,635 completed payments worth SAR 432,315. Note that checkouts exceed adds to cart — that is broken tracking, and it has to be fixed before any decision rests on these numbers.
ROAS 8.55x438 purchases at SAR 16.76 each, SAR 7,339 in cost against SAR 62,772. Three rows on this screen show zero sales, and one burned SAR 46 for nothing. Those rows are not failure, they are the cost of knowing — without them you never find out where the 11.31 came from.
972 purchases972 purchases at an average cost of SAR 20.92 and a value of SAR 141,651. One campaign alone produced 245 of them; another produced a single purchase at SAR 100.75. The work here is not improving the weak campaign, it is closing it and moving its budget to the one that works.
First step is a 30-minute call. I look at your current numbers and tell you plainly whether I can add anything. No quote before that call.