01
Business diagnosis
Review the offer, customer journey and acquisition economics to identify growth constraints, prioritize opportunities and define an action plan.
Find a starting point ↗ Business Development & Growth ConsultantBASED IN EGYPT · WORKING ACROSS MARKETS ↗
Yousef Abdo / STRATEGY. EXECUTION. IMPACT.
Find the opportunity.
Choose the direction.
Build lasting value.
I help businesses understand what limits growth and choose where to invest next. Strategy that connects evidence, customer acquisition and execution.
A free 15-minute discovery call. Clarity starts here.Move through the light.
↓ FROM THINKING TO IMPACTBUSINESS DEVELOPMENT / GROWTH STRATEGY / ADVISORY
The numbers
4M
USD in managed ad spend across Saudi Arabia, Egypt, Oman and Kuwait
105+
Ad accounts across different sectors and business models
7.5x — 11x
Returns from managed accounts — explore the supporting evidence
33
Screenshots from inside the accounts themselves, not numbers typed onto a website
6
Years in marketing, 3 of them running paid media
These figures document my execution experience. They are not a promise of results for another business. The evidence gallery contains the screenshots and their context. Explore the evidence ↗
01 / THE PERSPECTIVEBUSINESS BEFORE TOOLS
Better decisions.
Deeper understanding.
Before spending more, find where value is lost.
An unclear offer, a difficult customer journey or unsustainable acquisition costs can limit growth. I examine them together to identify the constraint and choose the right intervention.
01Acquisition without sustainable margins.+
Identify the underlying performance constraint.
02A strong offer with unclear positioning.+
Connect customer behavior, cost, conversion and value.
03Plenty of data, few clear priorities.+
Balance potential impact against effort.
04Growth outpacing operational capacity.+
Define actions, ownership and success measures.
From understanding to action
Clarity in direction. Discipline in execution.
Connect strategy, customers and economics. Focus your effort on the decisions that matter.
02
Growth & business development
Evaluate market opportunities, refine the value proposition and choose expansion paths aligned with the company’s capabilities and goals.
Find a starting point ↗03
Go-to-market & acquisition
Connect positioning, channels and conversion to a measurable acquisition model before committing to a larger growth budget.
Find a starting point ↗04
Strategic advisory
Support leadership and marketing teams with decision reviews, meaningful success measures and regular execution follow-up.
Find a starting point ↗The process
Understand the challenge. Measure the outcome.
- 01
Discover
Understand the business model, goals and resources.
- 02
Diagnose
Identify the underlying performance constraint.
- 03
Analyze
Connect customer behavior, cost, conversion and value.
- 04
Prioritize
Balance potential impact against effort.
- 05
Plan
Define actions, ownership and success measures.
- 06
Execute
Turn the plan into trackable action.
- 07
Optimize
Review outcomes and adapt decisions to the evidence.
Selected work
The thinking. The work. The outcome.
INSIDE THE ACCOUNT / META
Inside the performance data.
Account snapshot: 449 purchases on SAR 6,096.28 of ad spend.
View the source screenshot ↗11.54×ROAS IN THIS ACCOUNT SNAPSHOT
01 / CASE STUDYMobile app · Meta + TikTok · 5 months
Services app — Saudi Arabia
Shifted optimization from downloads to active users, then simplified onboarding to improve activation.
Explore the caseKEY OUTCOME46,000Installs5 months
- Cost per install
- SAR 8.6 Baseline: SAR 21
- Activation rate
- 41% Baseline: 22%
- Cost per active user
- SAR 21 Baseline: SAR 95
02 / CASE STUDYB2B · Google + Meta · 5 months
Contracting group — Saudi Arabia
Defined qualification criteria with sales and rebuilt messaging and enquiry forms around them.
Explore the caseKEY OUTCOMESAR 452Cost per qualified leadFrom SAR 940
- Qualification rate
- 34% Baseline: 11%
- Deals closed
- 11 Baseline: 3
- Budget
- 100% Baseline: 100%
03 / CASE STUDYHigh ticket · Meta + Google · 3 months
Gold retailer — Saudi Arabia
Built the message around trust and product detail, separating gift purchases from investment intent.
Explore the caseKEY OUTCOMESAR 3,850Average order valueFrom SAR 2,400
- Conversion rate
- 1.4% Baseline: 0.6%
- Repeat purchase
- 21% Baseline: 8%
04 / CASE STUDYCash on delivery · Meta + Google · 4 months
Online store — Egypt
Connected measurement to delivered orders and collected revenue, rather than submitted orders.
Explore the caseKEY OUTCOME16%Rejection rateFrom 34%
- Collected revenue
- 172% Baseline: 100%
- Cost per delivered order
- EGP 104 Baseline: EGP 190
- Budget
- 108% Baseline: 100%
BRANDS I HAVE WORKED WITH
Different businesses. A broader perspective.
From services and e-commerce to property and technology, working across accounts has shaped how I understand different customers and markets. A selection of brands whose advertising accounts I have managed.
Organizations I have worked with or collaborated with
Brands whose advertising accounts I managed
Organizations I have worked with or collaborated with, alongside brands whose ad accounts I managed.
STRATEGY, GROUNDED IN EXECUTION.
Inside the work. Beyond the campaign.
I’m Yousef Abdo. My experience grew from running campaigns to understanding customers, acquisition economics and business development. I connect strategic thinking with operational reality, so recommendations become decisions your team can execute and measure.
THE BUSINESS AUDIT / A clear starting point
A focused diagnosis. Actionable priorities.
A paid audit starts with an agreed scope covering your market, offer, customer journey and performance. The output is a clear diagnosis and an action plan suited to your team’s resources.
What you leave with
- 01The primary constraint on growth
- 02Evidence-based opportunity priorities
- 03What to improve, test and defer
- 04A 30 / 60 / 90-day action plan
The free call establishes context and fit. Detailed analysis is paid work, with scope agreed before we begin.
Let’s identify your next growth opportunity.
Start with a free 15-minute conversation about your business and goals. If there is a fit, we agree the scope of a paid audit, then define the plan and follow-up.
Free 15-min discoveryPaid business auditStrategyExecution / advisory